Planning your wardrobe for your brand photoshoot is important for two specific reasons:
Your style and color choices will be a reflection of your brand, and
I want you to feel like you look your best and exude confidence!
Below are my tips and things to think about when selecting your wardrobe as well as some of my go-to stores for clothing options!
HOw to Plan:
What will best reflect the personality of your brand?
The easiest way to do this is: give me 5-10 words that describe the feelings you want your ideal client to feel when they interact with your brand AND what you want your brand to exude. This might be *Professional, elevated, luxurious, sleek* or it might be *Colorful, friendly, accessible, educational*. You can also include different aesthetic categories at this step like western, retro, organic/natural, preppy, etc. that will help guide you toward specific styles of clothing.
Select your Color Palette
Consistency is key in branding, and this extends to the colors you wear during your photoshoot. This doesn't mean you need to match your brand colors exactly, but your attire should complement and resonate with your brand's palette. If you don't know what colors compliment your brand palette, check out websites like Adobe Color or Coolors and play around with your brand colors!
Be true to you!
If you're looking for a time to try an style that is totally out of the norm for you, don't do that at your photoshoot! I said it once and I'll say it again, I want you to feel like a million bucks and exude confidence--so pick items that you would be likely to wear rather than something totally out of the box.
Bring Layers & Accessories
The best way to maximize the variety in your images is to create small variations for each outfit. If you're using the photos in your content, it's important to differentiate each post so people don't skip over thinking they've already seen this or that post before.
The easiest way to create variety is to start with one or two basic outfits and then bring a few different coats, cardigans, vests, bags, sunglasses, hats, and jewelry options to swap out quickly between takes!
Quick Tips:
Avoid fabrics that are highly wrinkle prone, and make sure you iron or steam any items that are wrinkly before your shoot
If you have group shots, ask everyone to avoid wearing bold prints or shirts with logos/graphics in order to keep the image cohesive
Consider any skin treaments, teeth whitening, hair styling, nails, and any other personal grooming scheduling when planning the date for your photoshoot
Avoid wearing glasses to sunglasses transition lenses
SheaLyn's Shopping Guide
If you're looking for a new outfit for your shoot, here are some stores that I like!
*Personal note: In a world of fast fashion, I like to support local and/or sustainable businesses as much as I can. But if some of those options are out of your price range, I just recommend buying things you can see yourself wearing again!
Professional Styles & Basics:
Express $$
Men's & Women's
Great for blazers, button ups and cocktail attire
Nordstrom Rack $ - $$
Men's & Women's
Wide selection from casual to business clothing as well as shoes & accessories
Loft $$
Business casual clothes for women
Buck Mason $$$
Men's and some Women's
Fair trade basics
Feminine, Retro & Statement:
ModCloth $$
Retro & statement women's clothing & shoes
Lulu's $ - $$
Trending women's clothing - I specifically like their dresses, jumpsuits, and two piece sets
Women's and some Men's clothing and accessories
Women owned & fights human trafficking!
Reformation $$$
Sustainability focused women's clothing & accessories
Madewell $$
Women's casual clothing and shoes with a focus on denim
Accessories:
Able $$
High quality leather bags, jewelry, and some clothing
Dedicated to providing women with good wages in Nashville and around the world
Bauble Bar $ - $$
Affordable jewelry and accessories
Fair trade jewelry, accessories, and clothing from artisans around the world
Rental Services:
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